Looking North: A Guide To New Builds in the North West

If you’re looking to invest in the UK’s property market, a new build is a great option. The UK’s strong rental market means investors are in a great position to achieve high ROI. ¹

With more and more people choosing to rent long-term rather than buy, they expect more from their rental homes. They want high-quality builds and luxurious finishes, along with all the modern amenities we need to live comfortably and safely. ²

New builds in the North West can deliver all this and more. We’ve built over 1,600 new homes in places like Manchester, Bolton, Preston and Salford – areas that have enjoyed much-needed regeneration in recent years.

We know purchasing a new build in the North West is a good move, and after reading our guide, you will too. Find out why new builds in the North West deserve your consideration.

Why Buy A New Build in The North West?
Why Manchester In Particular?
Find Your New Home In Manchester With The Heaton Group?

Why Buy A New Build in The North West?

Purchasing a new build in the North West is an attractive proposition for those looking to buy a new home or those looking for a lucrative property investment for several reasons:

1. Regeneration

The North of England, particularly its major towns and cities, has been undergoing a transformation in recent times.

Millions of pounds have been ploughed into projects across the region to improve infrastructure and boost local economies. ³

2. Cheaper Housing

Traditionally, property investors may have thought London was their only option. With the average house price in the capital hitting around £531,000 this year, potential investors can’t be blamed for choosing to look elsewhere. ⁴

When you compare the cost of London property with that of the North West, where the average property price is around £225,000, you can see why investing in a new build property in the North West could be more lucrative than one in London. ⁵

3. Supply & Demand

With the cost of living crisis and high mortgage rates, renting has become the norm for many people in the UK.

The demand for high-quality housing has never been higher, so investing in a buy-to-let property, especially a new build, is a surefire way of guaranteeing a reliable income stream. ⁶

Why Manchester In Particular?

Manchester is a thriving, vibrant city that’s undergoing an intensive regeneration programme. It’s also home to some of the finest new builds in the North West, making it ideal for property investors.

Extensive Redevelopment

Regeneration is the name of the game in Manchester, with improvements to all areas of the city, including transport, leisure areas and housing. Not to mention a new £400 million city centre development due for completion in 2027. ⁷

Excellent Rental Yields

You can expect a healthy rental yield from a new build in Manchester – anywhere between 4-9%, depending on the area.

Manchester is also home to a thriving student population, and providing high-quality student houses can offer excellent rental yields, particularly in the suburbs. ⁸

Affordable Quality

In 2024, the average house price in Manchester was £248,000, lower than elsewhere in the country. ⁹

Finding a high-quality buy-to-let property in Manchester at an affordable price is well within the means of many potential investors.

Find Your New Home In Manchester With The Heaton Group?

Investing in a buy-to-let property is a big decision, but the Heaton Group has the experience and know-how to help you on your buy-to-let journey.

We have over 50 years of experience in creating high-quality developments in areas that have benefitted from regeneration. Like Tranquillity, our new luxury waterfront development of 250 luxury apartments in Salford, Greater Manchester that’s due for completion in 2026.

Strategically placed between Manchester city centre and Salford’s MediaCityUK, Tranquillity appeals to hard-working professionals and young families looking to lay down roots in a vibrant and modern city. Find out more here: Our Developments: Tranquillity.

Salford is a city that’s on the up, with the local economy set to grow by over 46% over the next 20 years. What’s more, it’s expected 40,000 new jobs will be created by 2040. ¹⁰ Now is the time to invest in new homes in Greater Manchester.

If you’d like to find out more about our new builds in the North West and how you can invest in a growing property market, contact us today to make your buy-to-let dream a reality.